A few words from our partners...

Hull Culture and Leisure have added a second year to our contract with Sportmax. Our facility managers,staff and I have been impressed with the service provided by the Sportmax team and increased income achieved in the first year. Thanks Sportmax          Colin Clark Area Manager HCAL

Bramley Baths have recently engaged in a new partnership with Sportmax. We had approached a wide range of companies, but the service we received from Sportmax and the attention to detail in comparison was excellent. They installed a bespoke retail stand, helped us increase our product range and the cost of stock meant that we could price items competitively. We have been more than surprised by our increase in sales and are excited for any future developments.

Jacob Muff Bramley Baths

South Lanarkshire Leisure & Culture, have been working as a key partner with Sportmax for close to 10 years, in that time we have reviewed our approach to retail sales and customer services and in conjunction with Sportmax, put in place an innovative, low risk solution, that provides a comprehensive range of quality sports products, competitively priced and professionally displayed. A recent review of retail sales, confirms significant increases in new sources of income. We would have no hesitation in recommending the company and its approach to providing a retail sales solution.


Gerry Campbell

General Manager


I first came into contact with Ross and Sportmax in October 2011. It was refreshing to deal with someone who had thought outside the box to come up with a concept that was attractive to Leisure Organistions in the current economic climate. We trialled Sportmax at 3 Trafford Leisure Centres and were very impressed with the customer contact and support offered by Ross and his team. The product itself is great and the savings we have made in time & man power have meant that we will extend the range into a further 4 Leisure Centres in early 2012. Ross himself is a pleasure to deal with and often goes above and beyond - responding to queries promptly and taking on board / responding to feedback positively. I wouldn't hesitate in recommending Ross and Sportmax to other colleagues in the Leisure Industry.


Emma Thomas

Brand Development Manager

Trafford Community Leisure Trust

We have found the entire experience of working with Sportmax fantastic.  The quality of customer service and after care has been second to none.  The sales team are very knowledgeable and the merchandising team have created attractive displays which have enhanced the look of our centres.  Working with Sportmax has resulted in great sales results to date and we look forward to continuing our partnership with Sportmax in the future.


Lyndsey Whiteside
Service Director
Active Tameside

Edinburgh Leisure has partnered with SportMax since March 2012, when we installed their retail display at the newly refurbished Royal Commonwealth Pool.  Our retail income at the ‘Commie’ in the first year of operation was double what we had seen prior to its closure.  As a result of the performance there, we moved to expand our relationship with SportMax to cover all ten of our ‘wet’ sites. The relationship with SportMax and Speedo has been a very positive and fruitful one for Edinburgh Leisure.


Ian Grimwade

Head of New Business Development

Edinburgh Leisure

Further to our recent partnership working, I am very pleased to advise that we have witnessed a 400% year on year increase in performance based upon a direct comparison with our previous retail sales.

We continue to look forward to growing the product range on offer to our customers in association with Sportmax. The point of sale merchandising has proven to show very positive results, the increased sales opportunities reflect that many of our counter top display items are amongst the top selling items in terms of quantities. These include dive sharks, water balls, squirty toys, hair and hygiene products plus sports supplements.

Our business strategy outcome is that ‘All customers value the service provision from Fife Sports & Leisure Trust’ therefore we hope look forward to expanding the retail services on offer across all venues in the coming months.


James Dunbar
Facility Support Manager (West Fife Cluster)
Fife Sports and Leisure Trust

Lagan Valley LeisurePlex and Sportmax have worked together for a number of years. During this time we have seen a vast increase in our retail sales which has undoubtedly been due to the wide range of products we now offer customers in association with Sportmax. Sportmax offer merchandising and display solutions that are second to none which has also aided in the increase of sales.


Ross, Kirsty and Dee are extremely knowledgeable about the products and displays they offer and are an absolute pleasure to work with. We would highly recommend Sportmax to other companies within the Leisure industry and look forward to our continuing partnership with Sportmax.


Chantal McCrea
Senior Retail and Administration Co-Ordinator
Lagan Valley Leisureplex


I have worked in partnership with Sportmax for over 5 years now and I truly believe that their business model is excellent. Sportmax sell a high quality product and the team at Sportmax are very professional and supportive of our business needs and  requirements. They offer a very diverse range of Fitness, swimming and quality product and offer exceptional value for money.

As a very keen swimmer I truly believe that the Speedo product is a world class name and we are delighted to be associated with Sportmax in selling this product to our customers at Inverclyde Leisure.


David McCorkindale

General Manager

Waterfront Complex
Inverclyde Leisure

I have been delighted with the partnership we have established with Sportmax since January 2015. 


I was keen to ensure that York Sport was associated with offering quality products and the arrangement we have enables us to offer just that. Brands such as Speedo are instantly recognizable and add value to our organisation.


The custom-made displays not only look amazing but they have also increased our retail space by a third enabling us to expand the range of items on offer. As a result, monthly sales are up considerably compared to previous years.


The detail and professionalism provided by Ross and the Sportmax team has been second to none and I would highly recommend them to anyone wishing to develop their retail provision.


Ashley Smith

Operations Manager
York Sports Village



1 Portland Place



01698 281951


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